From The Man Who Revolutionized Casino Entertainment
The Philadelphia Daily News Called Him “The Most Influential Booker Of Entertainment In The Western Hemisphere”
BOOK’EM is his story, about how he got nontraditional casino acts to break down the old barriers and created a revolution in booking casino entertainment by bringing it into a new era. While Las Vegas was doing the older more traditional forms of entertainment, Atlantic City – the only other gaming Mecca in the U.S. at the time – was also duplicating what the Las Vegas Sun called the “has been acts”. Those stages used to feature artists at the end of their careers but when Tom Cantone was recruited by the Sands, he changed the game. He started signing younger, more contemporary edgy artists who never played a casino.
Cantone paved the way for such performers to broaden their entertainment scope and enhance their careers and fan base. From the Sands in Atlantic City to the biggest casinos in the world, Tom Cantone made it hip to play a casino. He booked the hottest names of their day to fill the casino stages. This new waves of fresh faces, all making their casino debuts under Cantone’s watch, helped Revolutionize Casino entertainment. The Las Vegas Sun editorial said, “Maybe the new kid (Cantone) on the East coast can teach the old kid on the West coast a lesson or two,” when it proclaimed Atlantic City as the new entertainment capital.